Volita is the new brand name we developed for the Decatur-based sex therapy practice previously named Atlas & Access. The practice’s founder and therapist, Jessica, wanted a bold brand that reflected her speciality and her unique approach (like selling handmade vulva art!). Her willingness to push boundaries made this project incredibly fun!
We landed on the new name Volita (a made-up term derived from the word “volition,” which means the faculty or power of using one’s will) to refer to the commitment and self-discipline needed to grow and work on oneself.
The new visual branding is moody and fun. The branding features yonic overtones in the logo and with the thematic imagery of flowers and cats. We created a custom icon library of stickers using these themes, landed on a dark, gemstone-inspired color palette, and applied the new brand to some bold collateral pieces.