Shenuts Boiled Peanuts

Shenuts makes boiled peanuts (which are a delicious Southern tradition). The brand is spunky and humorous and we let this personality guide the branding.

We created a full suite of brandmarks, giving the Shenuts team a variety of logos and submarks to choose from for various applications. We built out the brand with custom brand icons, a brand pattern, and brand badges with fun sayings. Finally, we brought it to life with IRL application, including packaging and branded merchandise.