Let's build

your brand

Let's build

your brand

We believe that your brand is the heart and soul of your business. We design cohesive brand systems that work seamlessly across the web, on merchandise, in physical spaces, and beyond. We provide you with the tools and assets you need to maintain a consistent and captivating brand presence.

Custom Logos &
Brand Systems

We recognize that every business is unique, and so are its branding needs. We offer two distinct paths for developing custom branding systems.

Signature Branding

A comprehensive journey that weaves together your business's story and strategic vision for a bespoke brand

Branding Intensive

An efficient yet impactful process designed to deliver exceptional branding results in a condensed timeline.

Other branding services

Brand Refreshes & Brand Extensions • Brand Strategy • Brand Naming • Brand Voice • Brand Guides • Custom Brand Icons, Patterns, & Illustrations  • Packaging • Branded Templates & Collateral

Signature Branding

The Overview
Our Signature Branding service is a journey into the heart of your business. It’s an immersive experience for those who seek a strategic, comprehensive, and tailored brand identity.

Extensive Research & Conceptual Development

We dive deep into your business to create compelling solutions aligned with your unique needs.

Milestone Meetings

We'll collaborate closely throughout the process and meet at key milestones to ensure your vision is realized.

One Powerful Brand Concept

We present a bespoke brand concept that perfectly aligns with your branding brief, showing you all elements at once to provide a full picture of how the visual components work together.

Brand Style Guide

Maintain consistency with a comprehensive reference guide for your new brand visuals.

01. Discovery

We start with a deep dive into your business. We go through all the details, from your products and services, to your target audience, to your competition, so that we leave the call with a solid understanding of where you are today and where you’re headed.​

02. Strategy

We take all of the learnings and insights from Discovery and make a plan. In the strategy phase, we nail down project goals and map out a plan for connecting with your audience, differentiating your business, and communicating your brand values. We share art direction and align on where we’re headed with your branding.​

03. Design

Now’s the fun part! We roll up our sleeves and build your brand. We show you all of the visual elements at once to give you a complete picture of your new branding. We use the strategy we’ve developed to guide our design decisions and create a completely custom visual identity for your business.​

04. Fine-Tune

We add the finishing touches to your brand. We take your feedback and make adjustments to get to a perfectly polished final result. We document your new branding and develop any collateral you’ve added to your package.​

05. Launch

Your new brand is ready to go! You get everything you need to start rolling your new branding out in your asset library.​

01. Discovery

We start with a deep dive into your business. We go through all the details, from your products and services, to your target audience, to your competition, so that we leave the call with a solid understanding of where you are today and where you’re headed.​

02. Strategy

We take all of the learnings and insights from Discovery and make a plan. In the strategy phase, we nail down project goals and map out a plan for connecting with your audience, differentiating your business, and communicating your brand values. We share art direction and align on where we’re headed with your branding.​

03. Design

Now’s the fun part! We roll up our sleeves and build your brand. We show you all of the visual elements at once to give you a complete picture of your new branding. We use the strategy we’ve developed to guide our design decisions and create a completely custom visual identity for your business.​

04. Fine-Tune

We add the finishing touches to your brand. We take your feedback and make adjustments to get to a perfectly polished final result. We document your new branding and develop any collateral you’ve added to your package.​

05. Launch

Your new brand is ready to go! You get everything you need to start rolling your new branding out in your asset library.​

Businesses seeking strategic branding guidance

People excited about collaborating on the direction of their branding

Businesses with an extensive branded presence or lots of branded touchpoints

Businesses that need detailed brand guidelines to maintain uniformity

Established businesses that want to revamp or evolve their brand identity

Branding Intensive

The Overview
You can think of our Branding Intensive service as your brand, done in a day.  We’ve streamlined our process to efficiently create a custom visual brand for your business. The Branding Intensive process  is three weeks from start to finish, with one day fully dedicated to designing a bespoke visual identity for your business.

Expert-led design

We leverage our extensive design experience to efficiently craft a powerful visual identity for your business.

Structured process for brand development

We've systemized and perfected the Branding Intensive process to create an efficient and friction-free brand-building experience. You'll know exactly what to expect at every step of the way.

One Powerful Brand Concept, Done in a Day

We focus entirely on your business during design day and create a custom brand concept that aligns with our discussed brand strategy and art direction.

Brand Style Sheet

Your brand summarized at a glance on one easy reference style sheet

01. Prep Work

Once you’ve booked, you’ll receive our client questionnaire. We’ve crafted this questionnaire to capture the details we need to understand your business. We’ll review your responses ahead of our strategy call.
During our 1-hour strategy call, we’ll deep dive into your business. We’ll go through all the details, from your products and services, to your target audience, to your competition, so that we leave the call with a solid understanding of where you are today and where you’re headed.
The week before Design Day, we’ll share our vision for your branding. We’ll lay out our planned design direction based on the strategy we nailed down during our call. This step ensures we’re on the same page heading into Design Day!

02. Design Day

The big day is here! During Design Day, we’re fully dedicated to building your brand. We kick off in the morning and for the full day, we’re heads-down bringing your brand to life. This is a collaborative process, so we ask that you’re available during the day for quick feedback and check-ins.
After spending the morning designing, we have a call to show you our progress. We make tweaks based on your feedback and spend the rest of the afternoon getting it just right and packaging everything up.
At the end of the day, we jump on a call to review your final brand and assets! You’ll receive your link to your full library by the end of the following day.

01. Prep Work

Once you’ve booked, you’ll receive our client questionnaire. We’ve crafted this questionnaire to capture the details we need to understand your business. We’ll review your responses ahead of our strategy call.
During our 1-hour strategy call, we’ll deep dive into your business. We’ll go through all the details, from your products and services, to your target audience, to your competition, so that we leave the call with a solid understanding of where you are today and where you’re headed.
The week before Design Day, we’ll share our vision for your branding. We’ll lay out our planned design direction based on the strategy we nailed down during our call. This step ensures we’re on the same page heading into Design Day!

02. Design Day

The big day is here! During Design Day, we’re fully dedicated to building your brand. We kick off in the morning and for the full day, we’re heads-down bringing your brand to life. This is a collaborative process, so we ask that you’re available during the day for quick feedback and check-ins.
After spending the morning designing, we have a call to show you our progress. We make tweaks based on your feedback and spend the rest of the afternoon getting it just right and packaging everything up.
At the end of the day, we jump on a call to review your final brand and assets! You’ll receive your link to your full library by the end of the following day.

Startups and small businesses who want to establish a strong brand presence quickly, especially when launching a new product or service.

Budget-conscious business ventures looking to launch their branding with a strong base

Entrepreneurs testing new product or business concepts

Business owners looking for expert guidance on their visual branding

Frequently Asked Questions

Go ahead, ask away

What is a brand? +

Think of a brand as a personality or identity for a company, product, or even a person (yep, individuals can have personal brands too!). It's like the clothes you wear, the way you speak, and the vibes you give off.

A brand helps people recognize and connect with what you represent. It's the thing that sets you apart from the competition and makes you memorable.

What is visual branding? +

When it comes to visual branding, we're talking about all the eye-catching and visually appealing elements that make up your brand's look and feel.

We build full brand systems that typically include a logo, color palette, typography, and imagery or graphics usages.

Once we're done, we document your new brand with an overview of all of your visual elements.

Why is branding so important for my business? +

Strong branding sets you apart, tells your unique story, and creates a memorable impression on your audience. It's the secret sauce for attracting your dream customers and leveling up your business game.

How do I know if I need rebranding? +

If your brand feels outdated, doesn't align with your current goals, or fails to resonate with your target audience, it might be time to consider a rebrand. Let's chat, and we'll help you figure out if a makeover makes sense for your business.

I already have a logo. Do I still need branding? +

Great question! While a logo is a vital part of your brand, branding is so much more. We'll craft a strategic roadmap to ensure your brand shines across all touchpoints, creating a cohesive and captivating experience for your audience. And, if there are elements of your current brand that are working for you, no problem. We can work to evolve and and enhance your brand rather than reinventing it.

How long does the branding process take? +

Ah, the million-dollar question! The branding process can vary depending on your specific needs and the scope of the project. We want to give your brand the love and attention it deserves, so we'll work closely together to set a timeline that fits your unique situation. Rest assured, we'll keep the process moving while delivering top-notch results.

I have a limited budget. Can I still afford to work with you? +

Let's chat! We have branding options that fit across budget ranges.

How do I know that working with you will be worth it? +

We've got a proven track record of successfully helping businesses like yours achieve their branding goals. Our strategic approach, combined with our experience and expertise, ensures that we create brands that resonate with your target audience and align with your business objectives. We're also happy to share previous work and testimonials from our happy clients who have seen tangible results from our branding services.

Can you help with naming my business or product? +

Absolutely! We'll brainstorm, play with words, and come up with catchy, memorable names that align perfectly with your brand.

Do you offer ongoing support after the branding is complete? +

Of course! We're in this for the long haul. We're here to support you even after we've wrapped up your branding. Whether you need design support or guidance with brand implementation, we've got your back.

What Clients Are Saying

Why choose Salt & True for your next project?

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Is Your Brand Working for You?

We've created this free guide to help you figure out what's working (and what's not) in your visual branding. It's all yours when you sign up for our newsletter, The Scroll.
Grab your freebie

Is Your Brand Working for You?

We've created this free guide to help you figure out what's working (and what's not) in your visual branding. It's all yours when you sign up for our newsletter, The Scroll.
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