Peckham Studio is an Architecture and Interior Design Studio based out of Atlanta. Much like the design approach by owner Jessica, the brand was built to create a visually engaging and multi-dimensional brand experience.
We developed the branding for Peckham Studio as a part of our Branding Intensive service, which means we did it all in one day! Ahead of Design Day, we worked closely with Jessica to understand her design style and her vision for her brand so that we could dive right in when it came time. We agreed that we wanted the brand to feel like a mix of modern and traditional, infuse an earthy aesthetic with a vibrant pop, feel intriguing and clean, and take a layered approach that felt like a reflection of Jessica’s own work.
During Design Day, we developed a custom logo suite and color palette, selected brand fonts, and curated a library of stock image that aligned with the new brand. We even had time to add on a brand pattern that we then carried into mockups and branded templates. We laid everything out on a brand style sheet so that Jessica has a quick reference for the brand’s new visuals.