Muse Skin Health & Aesthetics
Muse is a Skin Health & Aesthetics clinic in the Inmark Park neighborhood of Atlanta. The Muse team came to us looking refreshed branding to elevate the business. They were looking for an androgynous feel that would appeal to both men and women and wanted the new branding to reflect their artsy and diverse clientele. We wanted to create a brand that felt upscale but approachable and that worked within their industrial-style office space.
We came up with the a brand concept that encapsulated the spirit of Muse’s minimal approach to aesthetics and injectables: “It’s You.” We drew this theme out visually through their new assets, introduced it as a brand tagline, and developed a new positioning statement for the brand that captured the spirit of the concept: Here’s to you. We believe that the unique qualities that define each of us should be celebrated rather than altered to fit a societal standard. At Muse, we believe that true beauty comes from feeling confident and comfortable in your own skin. That’s why we take a personalized approach to every client, tailoring our services to your unique needs and preferences.Whether you’re looking to enhance your natural beauty or address specific skin concerns, we’ll work with you to develop a customized plan that helps you look and feel radiant. Consider this an invitation to show up as your best self and to feel comfortable in your own skin.