Mullen’s Miracles

Mullen’s Miracle’s is a non-profit organization dedicated to promoting mental wellness and suicide prevention through education, advocacy, and unwavering support. They are on a mission to save 1 million lives. We were deeply touched by their mission and the personal story of Kathy, Mullen’s Miracles founder, who lost her son to suicide.

The Mullen’s Miracles team approached us to expand their brand. We used their logo, brand font, and primary colors as a starting point and built it out to create a more robust brand system. We began the process with strategy, helping the team clarify their audience and nailing down a brand voice appropriate to the sensitive nature of their work, landing on a tone that is supportive, compassionate, and hopeful. We used this to update their mission, vision, and values.

Visually, we expanded the color palette, introducing new colors for depth and accents. We also created a heart graphic inspired by the shape of their logo, developed a brand pattern from that graphic element, and defined a photographic style.

The new brand is strategic and thoughtful and gives the team everything they need to keep a consistent brand image as they expand their organizational presence.

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