Heart and Seoul Korean Café
Heart and Seoul is a Korean Café opening soon in a cute cottage in historic downtown Roswell. The café will serve coffee and dishes inspired by owner Julie’s Korean heritage blended with her American upbringing in the 1970s.
We developed the branding for Heart and Seoul in just *one day* as part of our Branding Intensive service. During our prep period, we worked with Julie to understand her inspiration for the café and its menu so that we could hit the ground running on Design Day and develop a brand that truly reflected her vision. From this, we agreed that we wanted the brand visuals to feel slightly retro, welcoming, and to subtly nod to the Korean influence.
During Design Day, we developed a custom logo suite and color palette, selected brand fonts, and curated a library of stock image that aligned with the new brand. We even had time to add on a brand pattern that we then carried into mockups and branded templates. We laid everything out on a brand style sheet so that Julie and her team have a quick reference for the brand’s new visuals.