CoVerberate is a new, tech-based community for the next generation of coaches. The platform offers a safe space to practice and grow through peer-coaching. Coaches gain confidence, credibility, and a clear path forward by practicing on the platform.
We wanted to build a brand that stood out in the competitive space with bold, energized visuals that still looked polished. The brand needed to be dynamic and visually represent the business’ values of welcoming feedback, embracing change, sharing your light, and most importantly it needed to communicate community and connection.
To achieve this, we developed a custom logo suite, a vibrant color palette, and a library of textured gradients and line-based treatments. The final brand is cheerful and energetic, and the elements that allow for flexibility as this new platform grows.