Copeland’s of New Orleans
We were selected as trusted partners to rebrand Copeland’s of New Orleans. The goal of the rebrand was to freshen up the brand’s look and feel without straying too far from the legacy branding that their core audience knows and loves. We also had to ensure that the new branding would complement the updated interior renovation in Covington, LA, which is the first location to roll out the restaurant’s new look.
We conducted extensive research on Copeland’s audience and competitive landscape to gain a deep understanding of the brand’s positioning. From there, we developed a brand personality that aligned with the company’s values and mission. We wanted to create an inviting and relaxed brand that would appeal to a newer, younger demographic as well as to Copeland’s loyal customers.
The new branding was designed to be versatile and adaptable, working well on both digital and print materials, as well as in the physical space. We developed a new brand mark that kept the script element of the original logo, but added a more casual and warm feeling with a handwritten script. We also overhauled the brand’s color palette, typography, and photography treatment and implemented a clean layout style.
We are proud of the final result and are excited to have played a role in modernizing the Copeland’s of New Orleans brand. The team has started to roll out the new branding and we can’t wait to see it come to life.