Chemical Insights

Chemical Insights was in search of a way to stand out within the non-profit science space with a new visual identity. To do this, we created a brand that incorporated dynamic gradients that used a new wide-ranging color palette. We selected all new typography that spoke to the technological and futuristic elements of the brand, and we developed a fresh and custom icon library. These, along with a new logo library, photography guidelines, and a custom brand pattern, were defined in a comprehensive Chemical Insights brand guide.