Arketi Group

Arketi Group is a marketing agency in Atlanta. They wanted to build upon their existing, but limited, brand elements to form a robust and comprehensive brand suite. This resulted in a new and vibrant color palette, adding a funky and stylized font to their existing typography, and creating a shape system that played off of their logo and became the core of their new visual identity. Rules and guidelines around each of the brand elements were determined and recorded in a full Arketi Group brand guide to use as a reference for consistency across their branded materials.