The Studio Pilates

Pilates studio in Atlanta, GA
The Studio Pilates is a fitness studio in Atlanta’s Emory Village, built around bold energy, inclusivity, and connection. Founder Kelly came to us with a vision for a brand that broke the typical Pilates mold. She wanted something approachable but full of personality. While her interior designer was bringing the physical space to life, we were crafting a brand to match: cohesive with the in-studio experience, flexible across digital and print, and strong enough to shine on merch in The Studio’s retail corner.
We kicked things off with a deep dive into Kelly’s audience and landscape, then built a brand voice and identity that felt as welcoming, quirky, and confident as the community she’s creating. From mission and values to playful supporting badges, every detail was designed to reflect The Studio’s “come as you are” vibe. Once the visuals were in place, we brought it all online—writing website copy in the new brand voice and weaving the energetic look into the layout, with one clear goal: get people excited to book a class at The Studio Pilates.
  • Visual brand design that captures the energy and inclusivity of the studio
    • Logo suite
    • Color palette and typography system
    • Image selection and photography guidance
    • Visual styling for cohesive layouts and marketing materials
  • Brand voice development
  • Branded phrases and badge designs for merch
  • In-store signage
  • Website design

Ready when you are.

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