Success is Complicated

Career coach & goal counselor
Success is Complicated is a therapy practice founded by RaQuel, who helps clients identify their goals and uncover what’s holding them back from reaching them. She came to us for a refreshed brand that could feel consistent and recognizable across every touchpoint while maintaining enough flexibility to stay visually engaging.
We reimagined the logo by simplifying the “S” and “C” from the name into half-circle shapes, then extended that motif into a custom brand pattern. The design reflects the idea of separate pieces coming together to form a whole, a concept that mirrors RaQuel’s therapeutic approach. We kept her signature red and expanded the palette with additional bold tones to create a confident, statement-making visual identity.
  • Visual brand design
    • Logo suite
    • Color palette and typography system
    • Custom brand pattern
    • Visual styling for digital and print use

Ready when you are.