We developed the name Volita (inspired by “volition,” meaning the power of using one’s will) to capture the growth, intention, and self-work at the core of therapy. The visual identity leans moody and playful, with yonic nods throughout the logo and supporting imagery. A dark, gemstone-inspired palette grounds the system, while a custom icon library of florals, cats, and stickers adds personality and texture. The result is a brand that feels confident, feminine, and entirely its own.
