Copeland’s of New Orleans

New-Orleans cuisine
We were brought on as trusted partners to reimagine the Copeland’s of New Orleans brand: a beloved local chain with deep roots and an even deeper fan base. The goal was to refresh the look and feel without losing the legacy charm their guests know and love. Our challenge was to honor decades of brand recognition while bringing in a modern energy that would complement the restaurant’s newly renovated interior in Covington, LA, the first location to debut the updated design.
We started with research, digging into Copeland’s audience and competitive landscape to understand how the brand could evolve while staying true to its Southern hospitality. The updated identity strikes a balance between tradition and today: a warmer, more casual handwritten script nods to the original mark, paired with an elevated color palette, approachable typography, and fresh photography direction. The result feels relaxed yet refined— a timeless brand refresh ready to welcome both longtime guests and a new generation of diners.
  • Rebrand that updates the identity while honoring Copeland’s legacy
    • Logo suite inspired by the original mark
    • Color palette and typography system
    • Custom brand pattern
    • Visual style system for cohesive use across print, digital, and in-restaurant materials
  • Menu design
  • In-store signage

Before & after branding

Ready when you are.

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