Mullen’s Miracles

Non-profit organization focusing on suicide prevention
Mullen’s Miracles is a nonprofit organization devoted to promoting mental wellness and suicide prevention through education, advocacy, and support. Founded by Kathy, who lost her son to suicide, the organization is on a mission to save one million lives. The team came to us ready to expand their existing brand and create a stronger foundation for growth.
We began with strategy to clarify the organization’s audience and define a brand voice that reflects the compassion and hope at the core of their mission. Using their existing logo, font, and primary colors as a foundation, we built a fuller visual system with expanded colors, a heart graphic inspired by their logo, and a custom brand pattern. The new branding is cohesive, warm, and empowering, giving the team the tools to communicate with consistency and purpose.
  • Brand strategy and voice development
  • Refined brand messaging and clarified mission, vision, and values
  • Updated brand system, building from existing brand mark and core colors
    • Expanded color palette and typography system
    • Custom heart graphic and brand pattern
    • Photography and visual style guidelines
    • Mission, vision, and values development
  • Website design and development

Ready when you are.

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