Gaetano’s New York Kitchen brings classic Italian comfort to Lawrenceville, GA, all delivery-based and full of nostalgia. Specializing in New York–style dishes like Spaghetti & Meatballs and Chicken Cacciatore, the team wanted a brand that felt rooted in tradition but still fresh and relevant for today’s audience.
Design Notes
We drew inspiration from vintage New York delis (the kind with red-checked tablecloths, bold typography, and charm to spare) and gave it a modern refresh. Clean lines, a simplified color palette, and custom patterning helped the brand nod to its roots without feeling dated. The result is a visual identity that feels timeless, approachable, and distinctly Gaetano’s.
The Goods
• Full logo suite inspired by classic New York deli design • Custom brand pattern and supporting graphic elements • Typography and color palette system • Visual direction for packaging and digital applications
